Below is an explanation of this new color-coded tier structure including the types of dolls you'll find in each tier, where you might find the dolls you're dreaming of, and the per-doll production range for each tier.

Pink Label™ includes some of our most beloved and fun keepsake dolls like Dolls of the World^® - The Princess Collection, and the "I Love Lucy" celebrity dolls. Pink Label™ dolls will come packaged in a box with a clear acetate front trimmed in pink, perfect for displaying NRFB. Pink Label™ dolls are not limited in production numbers. These dolls will be available at quality retailers.

The Silver Label™ includes some of our best-loved collections like the Birthday Wishes™dolls. Each doll is limited to no more than 50,000 pieces created worldwide, and comes packaged in a silver-trimmed "reveal" package, known as a new version of the "cake box package," which features a closed box with a beautiful doll photo or other artwork on the cover. Remove the lid to reveal the doll, protected behind a layer of acetate. Just slide the top portion of the lid onto the packaging back to create an easel-type display, ideal for NRFB collectors. Silver Label™ dolls will be available at select retailers. 

Each Gold Label™ doll is limited to no more than 25,000 pieces created worldwide. Gold Label™ dolls include such distinguished series as the Barbie^® Fashion Model Collection, Model of the Moment™ (featuring the ModelMuse™ body - more on that later this year) and designer dolls like the Badgley Mischka Bride Barbie^® doll, the first Barbie^® Collector doll to be seen on store shelves in the new packaging later this year. Gold Label™ dolls come in a "cake box" type package just as Silver Label™ dolls (complete with acetate layer to protect the doll and easel-style display packaging) and features artistic interpretive photography or other artwork on the gold-trimmed packaging lid and back. Gold Label™ dolls will be distributed via authorized Barbie^® doll dealers as well as at fine retailers.

Platinum Label™ dolls are dolls produced in editions of less than 1,000 worldwide, including premium one-of-a-kind dolls available at select events (like this Bob Mackie OOAK Barbie^® doll created for Dream Halloween).

Happy collecting!